Date
/PENNY
JEDE_SEKUNDE
/TDF
INSTANT_GETAWAY
/MC_DO
SWITCH_SIDES
/MC_DO
BIG_BANG
/COOP
NATURAPLAN
/MC_DO
CHEESIEST_SONG
/IKEA
GROSSE_TRÄUME
/POST
YOUNG_LIONS
DEUTSCH
German behaviour is rooted in a universal truth: No matter how uncomfortable things get, they must be done the way they have always been done. No second guessing, no complaining. Just pure stoicism. Through the lens of the amazing Nick Ball we studied and documented these behaviors. Narrated by the Voice of Axel Milberg who gives these daily habits the dramatic composition a true nature documentary deserves.
A study of mobility behaviour that finds it’s crescendo in a simple solution: oder aber Uber.
“ZWIEBELLOOK”
“CLUB”
“CITY TRIP”
“SHOPPING”
More than 30 headlines show just how stuck we all are in learned behavior. Each placed exactly where Germans usually default into old habits.